FOR IMMEDIATE RELEASE
Contact:
Patrick Reyes
Marketing Manager
FRAM® Signs on as a Sponsor of New PBR Challenger Series
Rochester Hills, Mich, June 9, 2022 – FRAM®, the market leader in filtration products, is excited to announce its partnership with PBR (Professional Bull Riders) as a sponsor of the PBR Challenger Series for 2022.
“The launch of the new Challenger Series presents FRAM® with the perfect opportunity to make its sponsorship foray into PBR’s adrenaline-fueled, family friendly brand of entertainment,” said Patrick Reyes, marketing manager for FRAM. “FRAM® is thrilled to throw its support behind the PBR Challenger Series.”
FRAM has been a proud partner of motorsports competitors for decades, most recently partnering with NASCAR Cup Series driver Daniel Suárez. The brand enters PBR as the growing sport continues its charge into the mainstream.
The new PBR Challenger Series launches in June, bringing fans more excitement and giving riders new opportunities with more than 60 events across 27 states. The Challenger Series – PBR’s only individual competition series from June to November, will crown its inaugural champion on November 3rd, 2022, when the top riders compete in the Challenger Series Championship held in Las Vegas, Nevada.
For more information on the Challenger Series, including the event schedule and event locations, please visit pbr.com.
Learn more about FRAM filtration products at fram.com. Stay up to date with FRAM on Facebook and Instagram.
About PBR Challenger Series
PBR Challenger Series, a new competition series launching in June 2022, consists of more than 60 events traveling to 27 states across the United States, running in conjunction with the PBR Team Series – an eight-team league competing in five-on-five bull riding games from July to November 2022. The PBR Challenger Series, the sport’s only individual competition series from June to November, serves as a proving ground giving additional competitive opportunities to bull riders who are both affiliated and unaffiliated with a PBR Team Series Team. Select Challenger Series events will be carried on RidePass on Pluto TV (Channel 720).
At the conclusion of the PBR Challenger Series regular season, the Top 40 riders in the Series standings will qualify for the Challenger Championship, which will be held on November 3, 2022, in Las Vegas at South Point Hotel, Casino & Spa in conjunction with the PBR Team Finals, November 4-6, 2022. A select number of top-finishing riders in the final Challenger Series standings will earn spots in 2023 Unleash the Beast season events.
About First Brands Group™:
First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.