FRAM® Launches TrueAir™ Premium Cabin Air Filter Featuring Dual Layer N95 Grade Media

3/23/2021

FOR IMMEDIATE RELEASE  

Contact:

Carl Weber

Sr. Director of Marketing

FRAM® Launches TrueAir™ Premium Cabin Air Filter Featuring Dual Layer N95 Grade Media

Rochester Hills, Michigan, March 23, 2021 – FRAM®, the market leader in filtration products, is pleased to announce the launch of a new premium cabin air filter, FRAM TrueAir™, which features an innovative N95 grade filter media. Its dual-layered media provides anti-bacterial and anti-viral protection by capturing 95% of harmful airborne contaminants, as small as 0.3 microns, before they enter the vehicle’s cabin.

The FRAM TrueAir™ premium cabin air filter was developed to provide high-level protection against airborne pathogens, including disease-causing viruses and bacteria. Engineered with an additional layer of anti-bacteria and anti-virus protection, FRAM TrueAir™, filters out 99% of dirt, dust, pollen and allergens. It’s innovative dual-layered media traps microscopic airborne particles, as small as 0.3 microns, keeping cabin air clean.

“Our innovative, high-efficiency FRAM TrueAir™ cabin air filters are engineered to meet the needs of a growing number of safety-conscious consumers concerned about air quality. High-efficiency FRAM TrueAir™ cabin air filters provide reliable anti-bacterial and anti-viral protection when it’s needed most,” said Jeff Dent, Director of Product Management for FRAM®. “FRAM TrueAir™ incorporates N95 grade, dual-layered media that captures 95% of harmful airborne contaminants, ensuring clean air for motorists and their families.”

FRAM TrueAir™ premium cabin air filters feature:

  • Innovative dual-layered N95 grade filtration* media
  • Anti-bacterial† and anti-viral†† protection that captures 95% of airborne particles, as small as 0.3 microns
  • Filters out 99% of dirt, dust, pollen and allergens
  • Two-year protection
  • Easy installation, taking as little as 15 minutes

FRAM® recommends changing your cabin air filter every 12 months to improve filtration efficiency, while also ensuring optimal airflow performance with the heating and cooling system.

FRAM TrueAir™ is now available at Walmart.

To learn more about FRAM®, please visit fram.com.

About First Brands Group™:

First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.

* Product is not NIOSH certified and not intended for use as a respirator or for medical purposes. Based on 3rd party ISO11155 testing of FRAM filter CV10381 achieving 95% filtration efficiency @ 0.3 micron, and 99%+ efficiency @ 3 micron.

† Product tested to GB21551.2-2010 and had achieved >99% antibacterial efficiency with Escherichia coli (E. Coli) and Staphylococcus aureus.


†† Product tested to ASTM F2101 with Bacteriophage PhiX174 and had achieved 99% Viral Filtration Efficiency.

FRAM TrueAir Premium Cabin Air Filter captures 95% of airborne particles from entering your vehicle's cabin.FRAM TrueAir Premium Cabin Air Filter captures 95% of airborne particles from entering your vehicle's cabin.