FRAM Fresh Breeze®


FRAM® Fresh Breeze cabin air filters can keep up to 98% of road dust and pollen particles from entering a vehicle.1 Plus, it’s the only cabin air filter that can help remove odors flowing through the vehicle ventilation system, thanks to the ARM & HAMMER3 baking soda and carbon embedded in the filter media.

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The FRAM® Fresh Breeze cabin air filter is the only cabin air filter that uses the natural deodorizing properties of ARM & HAMMER baking soda. Contaminants that enter the vehicle with outside air through the vehicle’s air conditioning, heating and ventilation system can become concentrated and expose passengers to road dust, dirt and allergens at higher levels than outside the car.

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Product Overview

1. Road dust and pollen particles ranging in size from 5-100 microns.
2. Deodorizing tests used isovaleric acid (sweaty odors), geosmin (earthy odors) and dog hairs.
3. ARM & HAMMER, the ARM & HAMMER logo and distinct orange trade dress are trademarks of Church & Dwight Co., Inc. and used under license by FRAM Group IP LLC.
* Always follow OE recommended change intervals.


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