News

  1. PGI and Mattel Announce Multi-Brand Licensing Agreement to Bring Iconic Automotive Brands to Collectible Toys and Consumer Products

    FOR IMMEDIATE RELEASE Contact: Natalie Waterman Brand Marketing Manager PGI and Mattel Announce Multi-Brand Licensing Agreement to Bring Iconic Automotive Brands to Collectible Toys and Consumer Products MEMPHIS, Tenn. — August 11, 2026 — Premium Guard Inc. (PGI), a leading filter manufacturer and supplier, today announced a new long-term licensing agreement with Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, to bring several of PGI's most recognized automotive brands to collectible vehicles, construction toys, trading cards, playsets, and other consumer products.
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  2. PGI Completes Successful Acquisition of Legacy Brands & Broad IP Portfolio

    FOR IMMEDIATE RELEASE Contact: Natalie Waterman Brand Marketing Manager PGI Completes Successful Acquisition of Legacy Brands & Broad IP Portfolio MEMPHIS, Tenn., April 16, 2026 -- Premium Guard Inc. (PGI), a pioneer and leading filter manufacturer and supplier, announced the successful completion of its acquisition of key intellectual property and related assets from First Brands Group.
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  3. FRAM.COM WINS ACPN SILVER WEB-BASED CATALOG AWARD

    FOR IMMEDIATE RELEASE Contact: Patrick Reyes Marketing Manager Filtration FRAM.com wins ACPN Silver Web-Based Catalog Award Rochester Hills, Michigan (June 16, 2023) – FRAM®, the industry leader in engine oil filtration products, has won the 2023 Silver Web-Based Catalog Award from the Automotive Content Professionals Network (ACPN) for the FRAM.com consumer website.
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  4. FRAM® ANNOUNCES THE LAUNCH OF A NEW PREMIUM OIL FILTER AT WALMART, FRAM SYNTHETIC ENDURANCE™

    FOR IMMEDIATE RELEASE Contact: Patrick Reyes Marketing Manager Filtration FRAM® ANNOUNCES THE LAUNCH OF A NEW PREMIUM OIL FILTER AT WALMART, FRAM SYNTHETIC ENDURANCE™ Rochester Hills, Michigan, April 12th, 2023 – FRAM®, the industry leader in engine oil filtration products, is pleased to announce the launch of a new and innovative premium oil filter exclusively at Walmart, FRAM Synthetic Endurance™.
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  5. FIRST BRANDS GROUP™ ANNOUNCES RACE TEAM AWARD WINNERS FOR 2022

    FOR IMMEDIATE RELEASE Contact: Natalie Kosal Associate Marketing Manager First Brands Group™ Announces Race Team Award Winners for 2022 Cleveland, OH., December 12th, 2022 – First Brands Group™ has announced its race team award winners for sponsored drivers and teams across multiple racing series’ in recognition of their successes on the track and in the community in 2022.
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  6. First Brands Group Opens 2023 Spring and Summer Racing Sponsorship Application

    FOR IMMEDIATE RELEASE   Contact: Patrick Reyes Marketing Manager First Brands Group Opens 2023 Spring and Summer Racing Sponsorship Application Rochester Hills, Mich., October 18, 2022 – First Brands Group has announced the opening of its sponsorship application for the 2023 season. Competitors in stock car, kart, dirt track, drag racing, motocross and other circuits can apply today...
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  7. Andretti, FRAM® Take SRX Crown

    FOR IMMEDIATE RELEASE   Contact: Patrick Reyes Marketing Manager   Andretti, FRAM® Take SRX Crown Rochester Hills, Mich., July 28, 2022 – FRAM®, the market leader in filtration products, congratulates Marco Andretti, whose dramatic finish Saturday in the Camping World Superstar Racing Experience (SRX) Series finale at Sharon Speedway propelled him to his first SRX Championship. FRAM was a partner sponsor ...
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  8. FRAM® Congratulates Daniel Suárez on NASCAR Cup Series Victory at Sonoma Raceway

    FOR IMMEDIATE RELEASE   Contact: Patrick Reyes Marketing Manager FRAM® Congratulates Daniel Suárez on NASCAR Cup Series Victory at Sonoma Raceway Rochester Hills, Mich., June 13, 2022 – FRAM®, the market leader in filtration products, would like to congratulate NASCAR driver and FRAM® partner Daniel Suárez on winning the Toyota / Save Mart 350 at Sonoma Raceway on Sunday, June 12, 2022. FRAM is sponsoring Suárez ...
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  9. FRAM® Signs on as a Sponsor of New PBR Challenger Series

    FOR IMMEDIATE RELEASE   Contact: Patrick Reyes Marketing Manager   FRAM® Signs on as a Sponsor of New PBR Challenger Series Rochester Hills, Mich, June 9, 2022 – FRAM®, the market leader in filtration products, is excited to announce its partnership with PBR (Professional Bull Riders) as a sponsor of the PBR Challenger Series for 2022. “The launch of the new Challenger Series presents FRAM® with the perfect opportunity ...
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  10. FRAM® Announces Sponsored Racing Teams for 2022

    FOR IMMEDIATE RELEASE   Contact: Patrick Reyes Marketing Manager   FRAM® Announces Sponsored Racing Teams for 2022 Rochester Hills, MI, April 20, 2022 – FRAM® has released its roster of 14 sponsored racing teams for 2022. The competitors will participate in a wide range of motorsports series, including asphalt late model, USAC quarter midgets, SCCA autocross, drag racing, drift, sprint car, and motorcycle...
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