FOR IMMEDIATE RELEASE Contact: Patrick Reyes Marketing Manager Filtration FRAM® Announces New Ultra Synthetic Oil Filter Design Rochester Hills, Michigan, September 29, 2021 – FRAM®, the industry leader in engine oil filtration products, is pleased to announce the arrival of the new and improved FRAM Ultra Synthetic® oil filter, which now features an innovative 2-ply media design. FRAM Ultra Synthetic® is a premium, high-flow filter, and its innovative second-generation design fe...

FOR IMMEDIATE RELEASE Contact: Carl Weber Sr. Director of Marketing FRAM® Launches TrueAir™ Premium Cabin Air Filter Featuring Dual Layer N95 Grade Media Rochester Hills, Michigan, March 23, 2021 – FRAM®, the market leader in filtration products, is pleased to announce the launch of a new premium cabin air filter, FRAM TrueAir™, which features an innovative N95 grade filter media. Its d...

FOR IMMEDIATE RELEASE Contact: Carl Weber Sr. Director of Marketing FRAM® Adds SKUs to Engine Air Filter and Cabin Air Filter Product Lines Rochester Hills, Michigan, January 27, 2021 – FRAM®, the market leader in filtration products, is pleased to announce that it has added a total of 21 new SKUs to its filtration product lines in the United States and Canada: 11 in the FRAM® Extra Guard® engine air filter line, six in the FRAM...

FOR IMMEDIATE RELEASE Contact: Kevin O’Dowd Senior Vice President, Global Marketing First Brands Group (formerly TRICO Group) ACQUIRES Brake Parts Inc. (BPI) and Champion Laboratories Inc. (Champ Labs) Cleveland, OHIO., July 31, 2020 – First Brands Group, a global automotive parts manufacturer, has acquired Brake Parts Inc., which manufactures and markets brake products including the full line of Raybestos® branded brake parts, and Champion Laboratories Inc., a full-line filtration manufacturer with LuberFiner® as a leading brand. “We are excited ...

Now Available at Advance Auto Parts Rochester Hills, MI, June 24, 2020 – FRAM®, a market leader in filtration products, is pleased to announce the launch of its new innovative FRAM Titanium ™ and FRAM Force™ Oil Filters. FRAM Force and Titanium filters are the latest filter technologies in a long line of oil, air, and cabin air filtration products available for vehicle servce professionals and DIY’ers. These new oil filters are full vehicle coverage programs and currently available at al...

Rochester Hills, MI, October 15, 2019 – FRAM®, the market leader in filtration products, is pleased to announce that it has joined the How2Recycle® program in an effort to help improve the recycling of its packaging and materials. As part of FRAM’s sustainability efforts, the company has partnered with How2Recycle to help empower customers to recycle specific products and packaging more accurately through the program’s smarter label system. Cus...

FRAM® and Autolite® products outfit Acura NSX GT3 Evo racing vehicle Lake Forest, IL, February 28, 2019 Fram Group, a leader in North American vehicle-replacement parts for the car-care market, is pleased to announce that its FRAM® filters and Autolite® spark plugs brands have renewed their sponsorship with DeLand, FL-based Racers Edge Motorsports. Specifically, FRAM and Autolite products...

FRAM® Sponsored Dirt Late Model Team Races in Event Dedicated To Driver’s Uncle Lake Forest, IL, May 18, 2018 – FRAM®, the market leader in filtration products, is pleased to announce that Mullins Racing, a FRAM-Sponsored dirt late model team, will be taking part in a very special race this weekend. On May 19, Mullins will take part in the Mike Roland Memorial Race at Richmond Raceway, in Richmond, KY, dedicated to Mullins’ late uncle. Mike Roland was a constant presence at race tracks throughout Kentucky and In...

Silicone Start-up Protection Drives Improved Performance Lake Forest, IL, March 1, 2018 – FRAM®, the market leader in automotive filtration products, is proud to announce it has upgraded its Extra Guard® Spin-on Oil Filters to now feature a silicone anti-drainback valve (ADBV) and will now meet all manufacturers’ recommended change intervals. The silicone ADBV remains flexible three times longer than nitrile, offering added protection for safe engine start-ups. Additionally, the new and improved filter offers even stronger protection against dry ...