FRAM® Introduces Extra Guard® Enhancement

3/1/2018

Silicone Start-up Protection Drives Improved Performance

Lake Forest, IL, March 1, 2018 – FRAM®, the market leader in automotive filtration products, is proud to announce it has upgraded its Extra Guard® Spin-on Oil Filters to now feature a silicone anti-drainback valve (ADBV) and will now meet all manufacturers’ recommended change intervals.

The silicone ADBV remains flexible three times longer than nitrile, offering added protection for safe engine start-ups. Additionally, the new and improved filter offers even stronger protection against dry starts, which can damage the engine.

“This enhanced technology delivers a higher quality, value-added filter,” said Thomas Amundson, Product Manager. “The Extra Guard Oil Filter offers the perfect balance of dirt-trapping efficiency and dirt-holding capacity. No matter what you drive or what motor oil you use, you’ll get excellent engine protection and performance using the Extra Guard Oil Filter,” added Amundson.

Extra Guard Oil Filters special blend of fibers and resin creates a proprietary filter media that captures 95% of the dirt particles greater than 20 microns that can cause harmful engine wear*.

FRAM’s enhanced Extra Guard Oil Filter can be easily located at the all-new Fram.com. On the website, consumers can use FRAM’s streamlined “Where to Buy” tool to find their closest retailer.

For more information on the unique benefits of FRAM products, please visit Fram.com.

*FRAM Group testing of average filter efficiency of PH8A, 3387A, and 4967 or equivalent FRAM Tough Guard® or Extra Guard® models under ISO 4548-12 for particles greater than 20 microns.

About FRAM:
FRAM is one of the world's largest suppliers of aftermarket automotive filtration products. Through its brands, FRAM serves the automotive aftermarket and heavy duty trucking markets. The company operates through a global network of manufacturing facilities, distribution centers and offices located throughout the United States, Canada, Mexico, and China. For more on FRAM filters, please visit Fram.com.

Media Contact
Darren Wight
DeanHouston, Inc.
dwight@deanhouston.com
513.280.0047

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