FRAM® Announces Partnership with NASCAR Cup Series Driver Daniel Suárez

2/16/2022

FOR IMMEDIATE RELEASE  

 Contact:

Patrick Reyes

Marketing Manager

FRAM® Announces Partnership with NASCAR Cup Series Driver Daniel Suárez

Rochester Hills, MI, February 16, 2022FRAM®, the market leader in filtration products, is excited to announce that it has finalized a partnership with driver Daniel Suárez for the 2022 season of the NASCAR Cup Series. Suárez will represent FRAM starting with the Bluegreen Vacations Duel at DAYTONA on February 17.

Suárez, who will be competing in his sixth season this year, will be driving the No. 99 Trackhouse Racing Chevrolet. He says he is proud to carry the FRAM name as he competes at the highest level of stock car racing.

“FRAM is a brand I have loved and used in almost all of my cars for many years, and this affiliation is not only very organic, but also a partnership that speaks my language,” said Suárez. “Aside from being an amazing product for any car, FRAM’s ethos and what they stand for is something that really resonates with me: a product that anyone can easily use, from an experienced mechanic to a mom or dad trying to change their filter in their own car. I feel proud to be a FRAM athlete, and I will wear that badge with honor.”

Suárez grew up working alongside his father, Alejandro, in a car restoration shop in his hometown of Monterrey, Mexico. It was there, in his father’s garage, where he was first introduced to FRAM filters and where he adopted a do-it-yourself approach to vehicle maintenance and repair.

“FRAM is proud to partner with Daniel Suárez. His history with the brand made this partnership a natural fit, and we look forward to working together this season,” said Patrick Reyes, marketing manager for FRAM. “Daniel’s NASCAR success and his restoration of old cars is the perfect blend of the historical tradition and innovative excellence that the FRAM brand stands for.”

With a legacy that goes back decades, FRAM provides a full set of filtration products to keep contaminants under control in critical spaces. Oil flow, engine air filtration and clean cabin air can all be protected with FRAM filters.

Stay up-to-date with FRAM on Facebook and Instagram, and follow Daniel Suárez on Facebook, Instagram and Twitter. Learn more about FRAM filtration products at fram.com.

About First Brands Group:
First Brands Group is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, LuberFiner® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.

 

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