FRAM® Announces New Ultra Synthetic Oil Filter Design

9/29/2021

FOR IMMEDIATE RELEASE  

Contact:

Patrick Reyes

Marketing Manager Filtration

FRAM® Announces New Ultra Synthetic Oil Filter Design

Rochester Hills, Michigan, September 29, 2021 – FRAM®, the industry leader in engine oil filtration products, is pleased to announce the arrival of the new and improved FRAM Ultra Synthetic® oil filter, which now features an innovative 2-ply media design.

FRAM Ultra Synthetic® is a premium, high-flow filter, and its innovative second-generation design features a brand-new screenless media technology. The previous generation included a metal screen in the media for structural support, which has been replaced with a new, 2-ply material. One side consists of a synthetic blend for durable structure and filtering support, and the other, a fully synthetic media, offers higher flow efficiency and superior filtration performance.

“We are excited to bring our updated Ultra Synthetic® filters to the market,” says Senior Director of Marketing, Carl Weber. “The new dual-layer media material provides ultimate protection for up to 20,000 miles, delivering the reliable performance our customers have come to expect.”

Over 90% of FRAM Ultra Synthetic® oil filters are developed, engineered, and made here in the USA. They install easily and are designed to work with all motor oil types to deliver top performance and protection in all driving conditions.

FRAM Ultra Synthetic® filters feature:

  • SureGrip® technology for easy removal and installation
  • All-new 2-ply synthetic media for 99% filtration efficiency
  • Advanced protection for up to 20,000 miles

 

FRAM Ultra Synthetic® oil filters are available in a variety of retail locations across North America.

For more on FRAM® filtration products, visit fram.com.

 About First Brands Group™:

First Brands Group™ is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, Luber-finer® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group™ portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.

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