FRAM® Adds SKUs to Engine Air Filter and Cabin Air Filter Product Lines




Carl Weber

Sr. Director of Marketing


FRAM® Adds SKUs to Engine Air Filter and Cabin Air Filter Product Lines

Rochester Hills, Michigan, January 27, 2021 – FRAM®, the market leader in filtration products, is pleased to announce that it has added a total of 21 new SKUs to its filtration product lines in the United States and Canada: 11 in the FRAM® Extra Guard® engine air filter line, six in the FRAM® Fresh Breeze® cabin air filter product offering, and two new oil filters in each of the FRAM® Tough Guard® and FRAM® Ultra® Synthetic lines. All of these new SKUs are available for purchase as of Jan. 22, 2021, and are housed in boxes with FRAM® graphic packaging.

The new SKUs grow FRAM®’s overall coverage by 4.7 million vehicles, 2.7 million added to the FRAM® Extra Guard® engine air filter offering and 2 million to FRAM® Fresh Breeze® cabin air filter family. The expanded offering increases late-model coverage for Honda, Toyota and Lexus cars and SUVs, European imports including BMW, Audi and Volkswagen, along with select domestic vehicle makes, Jeep and Chrysler.

Additionally, the continued growth of the Tough Guard® and Ultra® Synthetic premium product offerings goes hand-in-hand with the increase in demand by drivers for synthetic oil changes. 

“As one of the world’s leading providers of filtration products, we feel any vehicle can benefit from being outfitted with FRAM filters, particularly our premium flagship products, which set the standard in reliable and effective performance across a wide range of American, Japanese and European vehicle makes and models,” said Jeff Dent, Product Director for FRAM®.

FRAM® Extra Guard® engine air filters have been designed to keep damaging airborne particles from entering the engine and causing increased wear and damage, with side-by-side tests against standard retail brands showing that FRAM® Extra Guard® engine air filters provide two times the protection in typical operating conditions. FRAM® Fresh Breeze® cabin air filter is the only cabin air filter currently available that embeds Arm & Hammer baking soda into the filter media, which allows it to prevent odors from entering the vehicle while filtering out up to 98% of road dust, pollen particles, allergens and other contaminants.

To learn more about FRAM®, please visit

About First Brands Group:
First Brands Group is a global automotive parts company that develops, markets and sells premium products through a portfolio of nine market-leading brands: Raybestos® complete brake solutions, Centric® Parts replacement brake components, FRAM® filtration products, LuberFiner® filtration products, TRICO® wiper blades, ANCO® wiper blades, Carter® fuel and water pumps, Autolite® spark plugs, and StrongArm® lift supports. The First Brands Group portfolio of world-class brands offers best-in-class technology, industry-leading engineering capabilities and superior customer service.