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Let’s just say, there is never a dull moment when your mission is to create tomorrow’s filter technology today. And when you work with racers. This is the place to find out all about the latest and greatest developments in our world.
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First Brands Group (formerly TRICO Group) ACQUIRES Brake Parts Inc. (BPI) and Champion Laboratories Inc. (Champ Labs)
FOR IMMEDIATE RELEASE
Senior Vice President, Global Marketing
First Brands Group (formerly TRICO Group) ACQUIRES
Brake Parts Inc. (BPI) and Champion Laboratories Inc. (Champ Labs)
Cleveland, OHIO., July 31, 2020 – First Brands Group, a global automotive parts manufacturer, has acquired Brake Parts Inc., which manufactures and markets brake products including the full line of Raybestos® branded brake parts, and Champion Laboratories Inc., a full-line filtration manufacturer with LuberFiner® as a leading brand.
“We are excited ...
Introducing FRAM Titanium ™ & FRAM Force™ Oil Filters
Now Available at Advance Auto Parts
Rochester Hills, MI, June 24, 2020 – FRAM®, a market leader in filtration products, is pleased to announce the launch of its new innovative FRAM Titanium ™ and FRAM Force™ Oil Filters. FRAM Force and Titanium filters are the latest filter technologies in a long line of oil, air, and cabin air filtration products available for vehicle servce professionals and DIY’ers. These new oil filters are full vehicle coverage programs and currently available at al...
FRAM® Joins How2Recycle Program
Rochester Hills, MI, October 15, 2019 – FRAM®, the market leader in filtration products, is pleased to announce that it has joined the How2Recycle® program in an effort to help improve the recycling of its packaging and materials.
As part of FRAM’s sustainability efforts, the company has partnered with How2Recycle to help empower customers to recycle specific products and packaging more accurately through the program’s smarter label system. Cus...
Fram Group Renews Sponsorship With Racers Edge Motorsports
FRAM® and Autolite® products outfit Acura NSX GT3 Evo racing vehicle
Fram Group, a leader in North American vehicle-replacement parts for the car-care market, is pleased to announce that its FRAM® filters and Autolite® spark plugs brands have renewed their sponsorship with DeLand, FL-based Racers Edge Motorsports. Specifically, FRAM and Autolite products...
Mullins Racing to Compete in Special Race
FRAM® Sponsored Dirt Late Model Team Races in Event Dedicated To Driver’s Uncle
Lake Forest, IL, May 18, 2018 – FRAM®, the market leader in filtration products, is pleased to announce that Mullins Racing, a FRAM-Sponsored dirt late model team, will be taking part in a very special race this weekend. On May 19, Mullins will take part in the Mike Roland Memorial Race at Richmond Raceway, in Richmond, KY, dedicated to Mullins’ late uncle.
Mike Roland was a constant presence at race tracks throughout Kentucky and In...
FRAM® Launches Innovative Website for Elegant User Experience
New Parts Search tool developed for DIYers & Professionals
Lake Forest, IL, April 2, 2018 – FRAM®, the market leader in automotive filtration products, is pleased to announce the launch of the new Fram.com. Easy to navigate and responsive on mobile, the website’s enhanced design introduces a series of helpful features and offers a superior experience for new and returning visitors.
“The new FRAM website was designed from start to finish with our customers in mind,” said Brian Kelley, Brand Manager. “The fresh site will serve as a content hub for our div...
FRAM® Introduces Extra Guard® Enhancement
Silicone Start-up Protection Drives Improved Performance
Lake Forest, IL, March 1, 2018 – FRAM®, the market leader in automotive filtration products, is proud to announce it has upgraded its Extra Guard® Spin-on Oil Filters to now feature a silicone anti-drainback valve (ADBV) and will now meet all manufacturers’ recommended change intervals.
The silicone ADBV remains flexible three times longer than nitrile, offering added protection for safe engine start-ups. Additionally, the new and improved filter offers even stronger protection against dry ...
FRAM® Inks Deal with Racers Edge Motorsports
Pro Racing Team Competing in Pirelli World Challenge Series
Lake Forest, IL, February 14, 2018 – FRAM®, a leading choice in filtration products, has signed a partnership with Racers Edge Motorsports and its team of elite racers. The partnership offers the latest filtration product engineering, support and technology to the team. FRAM will deliver the ultimate “Ultra” protection for Racers Edge Motorsports’ racing engines, enhancing the speed and reliability needed to win...