Become a FRAM news junkie

Let’s just say, there is never a dull moment when your mission is to create tomorrow’s filter technology today. And when you work with racers. This is the place to find out all about the latest and greatest developments in our world.

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FRAM® Announces Sponsored Racing Teams for 2022

4/21/2022

FOR IMMEDIATE RELEASE  

Contact:

Patrick Reyes

Marketing Manager

FRAM® Announces Sponsored Racing Teams for 2022

Rochester Hills, MI, April 20, 2022 – FRAM® has released its roster of 14 sponsored racing teams for 2022. The competitors will participate in a wide range of motorsports series, including asphalt late model, USAC quarter midgets, SCCA autocross, drag racing, drift, sprint car, and motorcycle.

FRAM® Announces Sponsorship Renewal with SRX Racing for 2022 Season

3/15/2022

FOR IMMEDIATE RELEASE

Contact:

Patrick Reyes

Marketing Manager

 

FRAM® Announces Sponsorship Renewal with SRX Racing for 2022 Season

Rochester Hills, MI, March 16, 2022FRAM®, the market leader in filtration products, is excited to announce that it has finalized a sponsorship agreement with Superstar Racing Experience (SRX) for the 2022 season. This is the second year that FRAM will participate in SRX as a sponsor.

“We ...

FRAM® Announces Partnership with NASCAR Cup Series Driver Daniel Suárez

2/16/2022

FOR IMMEDIATE RELEASE  

 Contact:

Patrick Reyes

Marketing Manager

FRAM® Announces Partnership with NASCAR Cup Series Driver Daniel Suárez

Rochester Hills, MI, February 16, 2022FRAM®, the market leader in filtration products, is excited to announce that it has finalized a partnership with driver Daniel Suárez for the 2022 season of the NASCAR Cup Series. Suárez will represent FRAM starting with the Bluegreen Vacations Duel at DAYTONA...

FRAM® Announces New Ultra Synthetic Oil Filter Design

9/29/2021

FOR IMMEDIATE RELEASE  

Contact:

Patrick Reyes

Marketing Manager Filtration

FRAM® Announces New Ultra Synthetic Oil Filter Design

Rochester Hills, Michigan, September 29, 2021 – FRAM®, the industry leader in engine oil filtration products, is pleased to announce the arrival of the new and improved FRAM Ultra Synthetic® oil filter, which now features an innovative 2-ply media design.

FRAM Ultra Synthetic® is a premium, high-flow filter, and its innovative second-generation design fe...

FRAM® Launches TrueAir™ Premium Cabin Air Filter Featuring Dual Layer N95 Grade Media

3/23/2021

FOR IMMEDIATE RELEASE  

 

Contact:

Carl Weber

Sr. Director of Marketing

FRAM® Launches TrueAir Premium Cabin Air Filter Featuring Dual Layer N95 Grade Media

Rochester Hills, Michigan, March 23, 2021FRAM®, the market leader in filtration products, is pleased to announce the launch of a new premium cabin air filter, FRAM TrueAir, which features an innovative N95 grade filter media. Its d...

FRAM® Adds SKUs to Engine Air Filter and Cabin Air Filter Product Lines

1/27/2021

FOR IMMEDIATE RELEASE  

 Contact:

Carl Weber

Sr. Director of Marketing

 

FRAM® Adds SKUs to Engine Air Filter and Cabin Air Filter Product Lines

Rochester Hills, Michigan, January 27, 2021 – FRAM®, the market leader in filtration products, is pleased to announce that it has added a total of 21 new SKUs to its filtration product lines in the United States and Canada: 11 in the FRAM® Extra Guard® engine air filter line, six in the FRAM...

First Brands Group (formerly TRICO Group) ACQUIRES Brake Parts Inc. (BPI) and Champion Laboratories Inc. (Champ Labs)

7/31/2020

FOR IMMEDIATE RELEASE

Contact:
Kevin O’Dowd
Senior Vice President, Global Marketing

First Brands Group (formerly TRICO Group) ACQUIRES
Brake Parts Inc. (BPI) and Champion Laboratories Inc. (Champ Labs)

Cleveland, OHIO., July 31, 2020 – First Brands Group, a global automotive parts manufacturer, has acquired Brake Parts Inc., which manufactures and markets brake products including the full line of Raybestos® branded brake parts, and Champion Laboratories Inc., a full-line filtration manufacturer with LuberFiner® as a leading brand.

“We are excited ...

Introducing FRAM Titanium ™ & FRAM Force™ Oil Filters

6/24/2020

Now Available at Advance Auto Parts

Rochester Hills, MI, June 24, 2020FRAM®, a market leader in filtration products, is pleased to announce the launch of its new innovative FRAM Titanium and FRAM Force Oil Filters.  FRAM Force and Titanium filters are the latest filter technologies in a long line of oil, air, and cabin air filtration products available for vehicle servce professionals and DIY’ers.  These new oil filters are full vehicle coverage programs and currently available at al...

FRAM® Joins How2Recycle Program

10/15/2019

Rochester Hills, MI, October 15, 2019FRAM®, the market leader in filtration products, is pleased to announce that it has joined the How2Recycle® program in an effort to help improve the recycling of its packaging and materials.

 

As part of FRAM’s sustainability efforts, the company has partnered with How2Recycle to help empower customers to recycle specific products and packaging more accurately through the program’s smarter label system. Cus...

Fram Group Renews Sponsorship With Racers Edge Motorsports

2/28/2019

FRAM® and Autolite® products outfit Acura NSX GT3 Evo racing vehicle

Lake Forest, IL, February 28, 2019 

Fram Group, a leader in North American vehicle-replacement parts for the car-care market, is pleased to announce that its FRAM® filters and Autolite® spark plugs brands have renewed their sponsorship with DeLand, FL-based Racers Edge Motorsports. Specifically, FRAM and Autolite products...